For elder law attorneys, assisted living and nursing home communities can be some of the most valuable referral relationships you build, but they can also be among the most challenging to navigate. Facilities want to support their residents while maintaining a healthy private-pay census, and an elder law attorney may be helping that same resident plan for Medicaid eligibility. So how do you build a relationship that works for everyone?

 

Join elder law attorney and Elder Law Connection founder Jackie Collins for a practical discussion on developing meaningful, mutually beneficial relationships with assisted living and nursing home communities. Jackie is a U.S. Army veteran who has practiced elder law for more than 13 years. After starting as a solo elder law attorney and learning firsthand what it takes to build a successful practice, Jackie now helps other elder law attorneys strengthen their business and marketing strategies through Elder Law Connection.

 

Jackie will share strategies for identifying what facilities need from an elder law partner, demonstrating your value beyond a single client matter, and becoming a trusted resource that communities feel confident referring families to. Jackie will also cover approaches to facility outreach, nurturing relationships over time, communicating the value attorneys bring to residents and staff, and balancing the realities of Medicaid and long-term care planning with a facility's business concerns.

 

Attendees will leave with actionable ideas from Jackie for turning facility marketing into a consistent part of their referral strategy while creating relationships that benefit their practice, the community, and the families they serve.